For a long time, modest fashion was often associated with a certain look, a certain age, and a specific way of dressing. But as fashion continues to evolve, so does the way people approach modesty.
Today, dressing modestly can mean different things to different people. It can be about comfort, personal style, faith, or simply finding clothes that feel right. The conversation is becoming more open, and modest fashion is finding its place among a younger generation too.
This shift is also reflected in Chadaree's journey. On August 22, 2026, Chadaree marked its third anniversary by hosting “Chadaree 3rd Chapter: Growing Together” in Blok M, Jakarta. The celebration brought together fashion, conversation, and reflection, while introducing a new perspective on where the brand sees modest fashion going next.
Growing Together, Without Age Limits
For Chadaree, Growing Together is more than a theme for its third anniversary. It reflects the brand's intention to continue growing alongside its community, regardless of age or background.
The idea also connects to the story behind Chadaree. The brand began with Zaskia Mecca as Chadaree owner’s personal experience while preparing for Hajj. At the time, finding a syar'i outfit that felt comfortable, looked good, and was easy to get was not as simple as it seemed. That experience led to a simple yet important question: why should dressing syar'i have to feel difficult? Chadaree was then created to make that journey easier and more enjoyable.
Three years later, which is 2026, the brand is opening the conversation further. Modest fashion does not have to be limited to one particular generation. It can evolve with the people who wear it, including younger audiences who are finding their own ways to express modesty.
Celestial, A New Chapter for Modest Fashion
That idea comes to life through Celestial, Chadaree's latest collection, which was introduced as part of its third anniversary celebration. The collection takes a fresher and more youthful approach to modest dressing, with a design direction created to feel more connected to Gen Z. It gives younger audiences more room to explore modest fashion while still staying close to the values that have shaped Chadaree from the beginning.
For a brand rooted in syar'i fashion, this evolution is an interesting one. It shows that staying true to modesty does not mean having to stick to one visual formula. There is room to experiment, explore, and interpret modest dressing in ways that feel more relevant to different generations. Celestial, in that sense, becomes part of Chadaree's ongoing conversation about what modest fashion can look like today.
When Fashion Becomes an Experience
The third anniversary celebration was also designed as more than a collection launch. Through an abaya showcase, islamic talks, sharing sessions, and art installation, Chadaree brought the idea of Growing Together into the overall experience. The fashion show introduced Celestial through a visual presentation, while the islamic talks and sharing sessions created space for conversations that connect the brand's values with everyday life.
The art installation added another visual element to the celebration, extending the interpretation of the collection beyond the clothes themselves. Together, these elements made the third anniversary a reflection of where Chadaree has been and where it wants to go next. Three years into its journey, Chadaree is not only celebrating how far it has come. It is also making space for a wider definition of modest fashion, one that can speak to different generations without losing its identity. Because modest fashion does not have to belong to one particular age. It can grow, change, and take on new meaning with every generation. And for Chadaree, perhaps that is what this third chapter is really about: growing together, without age limits.
