On October 10, 2024, Buttonscarves officially announced its four brand ambassadors, consisting of one international supermodel and three top Indonesian public figures. The four brand ambassadors were chosen because they share the same values as Buttonscarves, such as elegance and women's empowerment, reflected in their individual achievements.
The exclusive reveal began with Linda Anggrea, CEO of Buttonscarves, introducing the new logo and tagline, “ElevateYou,” reflecting the brand’s commitment to realising its #ButtonscarvesGoesGlobal vision. This was followed by the introduction of the four brand ambassadors, whose personalities are seen as representing Buttonscarves, an Indonesian local brand offering affordable luxury. The product designs are exclusive, like international-branded products, but at more accessible prices.
Putri Marino, a renowned Indonesian actress, has become an inspiration to many women through her achievements in the film industry and her warm personality. She also captivates with her simple yet elegant style, reflecting the values upheld by Buttonscarves.
Laura Basuki, who has shone for 15 years in the film industry, was chosen as a brand ambassador for Buttonscarves and Buttonscarves Beauty due to her personality, which represents modern women through her classic and timeless style.
Alyssa Daguise, representing Generation Z, is known for her stylish and effortless look, embodying diversity and appealing to various generations. This aligns with Buttonscarves' commitment to empowering women to appear confidently.
Halima Aden, an inspiring figure for many hijabi women worldwide with her confidence, expresses herself through fashion without limitations, making her a perfect representation of Buttonscarves.
The presence of these four fashion icons further strengthens Buttonscarves' commitment to achieving its #ButtonscarvesGoesGlobal vision, with the hope of expanding its audience reach.
“We want to keep moving forward and continue the #ButtonscarvesGoesGlobal vision. With the presence of these new brand ambassadors, we are increasingly optimistic that Buttonscarves can achieve even greater success internationally,” said Linda Anggrea, CEO of Buttonscarves.
Congratulations to Buttonscarves on the addition of four iconic and inspiring brand ambassadors. May the new logo and tagline have a positive impact in empowering every woman's confidence.
