Before building a modest fashion brand, you must conduct market research first. It's important to find out about current modest fashion trends, designs that sell well in the market, and the best-selling and most sought-after materials.
For those of you who are currently or want to start selling hijab in Indonesia, it's essential to know the trending hijab materials. Have you done your research yet? Here we summarize five hijab materials that can be included in your collection list!
1. Voile
Voile fabric is the most popular material for square hijabs now. Most collections of printed hijabs from Indonesian modest fashion brands also mostly use this material. Made from 100% cotton fibers, the fabric is soft, easy to shape, not too thin, and not see-through. It is comfortable to wear for various occasions.
2. Paris
Paris fabric is back on trend due to the current minimalist hijab style. This material has been a favorite for more than two decades. Although it is more sheer than velvet fabric, Paris is still in high demand. The fabric is cool, does not easily fuzz, and is durable. The look produced by this square Paris hijab is neater and more timeless.
3. Cerruty Babydoll
After experiencing a decline as the trend shifted from pashmina hijabs to square hijabs, this material has made a comeback in recent years as a best-selling fabric for instant pashminas. Cerruty babydoll is also often used to make bergos. The fabric is smooth, thin, and slightly sheer, yet easy to shape into various hijab styles.
4. Jersey
Jersey is often used by Indonesian modest fashion brands as a material for instant hijabs. Its thin, elastic, easy-to-shape, cool, and non-transparent qualities make it the most popular material for instant hijabs. Some Indonesian modest fashion brands even develop their own jersey fabric to differentiate themselves from others.
5. TENCEL
The'meleyot' Indonesian hijab trend has popularized TENCEL™ Modal fabric. Though TENCEL™ Modal fabric is an alternative to cotton. TENCEL™ fabric tends to feel softer than cotton. The comfortable and more breathable nature of TENCEL™fabric makes hijabs made from it quickly rise in the market. Many Indonesian modest fashion brands are releasing shawl / pashmina collections with this material this year.
6. Viscose
Hijab trends in other countries have now reached Indonesia. Viscose has become a popular material for Muslims in other countries. This viscose fabric is soft, lightweight, and creates an effortless drape. Many Indonesian brands are now releasing pashmina collections made from viscose, which are selling well in the market.
There are many new hijab materials on the market now. However, these 6 materials are still the favorites in 2024. Are you planning to build your dream Indonesian modest fashion brand this year? You can start by selling hijabs with the above-mentioned materials.
